Build a Premier Location

Bosch Auto Service's Ambassador opportunity is presented to owners who we believe have the drive to maintain our quality standards and excel in values that represent our brand. If you have made it here we think you are a good fit to own a premier Bosch Auto Service location.
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200K in Ambassador Benefits

As an Ambassador you'll receive $200,000 in exclusive Bosch benefits. These benefits can cover a wide range of essentials, that will be used to make your Bosch Auto Service Ambassador location, a premier destination for auto repair. Here is what we offer:

  • Exterior branding and signage
  • Cutting-edge tools and equipment
  • Top-tier training
  • Marketing services
  • And more


View All Benefits Our Ambassadors Receive


Benefits in Marketing
  • Ambassadors will be listed on the Bosch Auto Service website
  • Ambassador status will be noted on their landing page
  • There will be an Ambassador page within the website which include a full write up of the Ambassador shop story
  • Ambassadors will be promoted through Bosch Auto Service social media feeds
  • Ambassadors will be in premium placing on Bosch Auto Service controlled channels
  • Ambassadors will be listed on Bosch Auto Service internal communications
  • Ambassadors will be listed and featured at Bosch Auto Service events
Benefits for Tools & Equipment
  • Bosch Auto Service will support Ambassadors in acquiring the necessary tools and equipment through our exclusive Dealer and Equipment Service Provider, which offers special pricing exclusively to OEMs and Bosch Auto Service locations
  • Leverage Bosch partnerships to obtain official Bosch high-voltage chargers. partnerships to obtain an optional Bosch high-voltage charger
Benefits for Branding
  • Utilize Bosch’s extensive network to access Bosch consumer products such as coffee machines, dishwashers, power tools, and more
  • Bosch Auto Service ambassador locations receive enhanced branding resources and designs, created to position them as the visual and experiential benchmark of the network
  • Ambassador sites receive first access to new visual identity packages, floor plan templates, and branding materials. This ensures alignment with Bosch’s modern workshop identity and automotive innovation positioning.

How Our Ambassadors Embrace Excellence

Our Ambassadors are determined to be the best at what they do. Their workshops convey their drive for excellence and must meet high standards set by Bosch that exceed the demand of both vehicle and customer needs. In addition to upholding Bosch Auto Service's values and standards, each Ambassador location will have a heightened level of responsibilities, to be considered an Ambassador. These responsibilities are listed as follows.
Marketing Responsibilities
  • Access to your location for photo and video shoots to be used for promotional material as Bosch Auto Service sees fit
  • Participation in Bosch Auto Service promotional material including photoshoots, video creation, interviews and any other promotional Bosch Auto Service sees fit
  • Active in all Ambassador shop meetings
  • Attendance at all Bosch Auto Service annual and regional meetings
  • Conducts a full Ambassador interview and allows for material to be used for promotional use
  • Host Bosch Auto Service events at their workshop
  • Test/Pilot new franchise programs and elements as Bosch Auto Service sees fit
  • Allow periodic visits of Bosch & Bosch Auto Service management
  • Communicate and answer questions with potential franchise prospects
Tool & Equipment Requirements
  • Bosch ADAS calibration equipment
  • High voltage bay with all required safety equipment
  • High-voltage safety tools and equipment
  • Dedicated alignment bay (Bosch equipment with Hunter unit)
  • Electric vehicle charging station
  • Tablet for each service advisor and technician
  • Large TV monitor in common area of workshop (WIP screen displayed)
Branding Responsibilities
  • Shop must fit into exterior and interior requirements and allow for Bosch Auto Service building signage on their structure
  • Modern flooring in both workshop bay area and customer lounge
  • Exterior signage such as a Pylon must be included

The Benefits of Bosch Auto Service

Learn more about all the benefits of becoming a Bosch Auto Service.