07/22/2024 | Press Release

Bosch Auto Service Franchise Program Bolsters Customer Relationship Management Solutions for Service Shops

Bosch Auto Service Franchises receive exclusive access to Shopgenies auto shop CRM.


  • The collaboration with automotive customer relationship management brand Shopgenie will ensure consistent, streamlined communications between shops and customers
  • Bosch Auto Service Franchisees can benefit from task automation, AI-powered responses and accurate and transparent customized scheduling
  • The collaboration will allow franchisees to deliver an unparalleled customer experience to retain and grow with new business opportunities
Oakbrook Terrace, Ill. – Bosch Automotive Workshop Services LLC (Bosch Auto Service) has announced its new collaboration with Shopgenie, an automotive technology company specializing in customer relationship management solutions that will maximize operations and customer satisfaction for Bosch Auto Service Franchisees.

"Joining forces with Bosch Auto Service allows us to bring our advanced CRM solutions to their expanding network of shops. Our shared passion for innovation and exceptional customer experience makes this colaboration truly special," said Kieran O'Brien, CEO of Shopgenie."

Bosch Auto Service Franchisees will have access to Shopgenie’s enhanced customer relationship management platform, which allow shops to automate tasks like sending appointment reminders, promotional offers, follow-up messages and more to ensure consistent communication with customers. Franchisees can easily generate AI responses to customer inquiries or reviews and access critical customer information during conversations to streamline communication. Customers will also have the ability to schedule customized bookings online.

“We’re a technology-driven company, which is why we equip our franchisees with the tools they need to meet their customers where they’re at,” said Uli Jaschek, CEO of Bosch Automotive Workshop Services. “We’re proud to collaborate with Shopgenie to offer an enhanced customer service experience for both our franchisees and customers.”

Bosch Auto Service Franchise partners with Shopgenie

Bosch Auto Service Franchisees benefit from a wealth of resources, including Bosch tools and equipment, business coaching, technical training, a technology-driven business model upleveled with the brand’s extensive OE and aftermarket relationships and more. The combination of a trusted, leading technology brand like Bosch and Shopgenie’s comprehensive customer relationship management software technology will deliver an elevated customer experience to maintain and generate new business opportunities for franchisees.


About Bosch

The Mobility Aftermarket division (MA) provides the aftermarket and repair shops worldwide with modern diagnostic and repair shop equipment and a wide range of spare parts – from new and exchange parts to repair solutions – for passenger cars and commercial vehicles. Its product portfolio includes products made as Bosch original equipment, products developed in-house and specifically manufactured for the aftermarket, as well as services. About 16,000 associates, as well as a global logistics network, ensure that spare parts reach customers quickly and on time. MA supplies testing and repair-shop technology, diagnostic software, service training, and information services. In addition, the division is responsible for the “Bosch Service” repair-shop franchise, one of the world’s largest independent chains of repair-shops, with some 15,000 workshops, and more than 1,000 “AutoCrew” partners. In addition, with Bosch Classic, MA supports owners of classic cars with a wide range of spare parts and services.


Additional information can be accessed at www.boschaftermarket.com

About Shopgenie

Shopgenie helps you grow your shop with one simple, integrated toolbox. Say goodbye to juggling 3+ marketing vendors with Shopgenie's powerful CRM, real-time online scheduling, and custom websites. With integrations for all major management systems, Shopgenie provides seamless feedback for both your shop and customers, avoiding double-bookings while providing relevant reminders to engage customers. Drive revenue with powerful marketing blasts and keep customers coming back with automated reminders for appointments, reviews, services, deferred work, and more. Shopgenie consolidates the right tools, enabling you to create streamlined experiences for your customers, all in a few clicks.


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